Inspiring action through design

Roy Cacek portrait
About Me

Senior Web & Graphic Designer

Senior designer with over 12 years experience in agency settings, from client discovery meetings to ideation and production through print and digital launches. Organized, reliable muti-tasker. Consistently met deadlines in high-demand environments. Directed small and medium-sized teams, giving design input and fostering creative skillsets.

Detailed campaigns for highly regulated financial and pharmaceutical industries have defined my recent work, but a diversity of clients and industries is evident in my portfolio.

Outside of work I like to travel (Italy is the most frequent destination), am an avid music collector and enjoy studying art history and architecture. I also paint and draw when time permits.

Experience

Sr. Marketing Digital Designer

Athene USA — West Des Moines, IA
September 2014 through October 2022

Leveraged Salesforce Marketing Cloud and Pardot dynamic email platform to create personalized outreach campaign. Increased market share by 4% leading to #1 national ranking in fixed-index annuity sales for two consecutive years. Generated data-driven B2B marketing solutions for internal and external clients.

Senior Web to Print & Front End Developer

CDS Global — Des Moines, IA
October 2012 through September 2014

Created variable multi-channel campaigns using personalized URLs and QR codes to track customer activity and response. Crafted custom interfaces allowing clients to select print templates and adapt content via a database upload function.

Art Director

Relationship Marketing — Des Moines, IA
June 2011 through July 2012

Created, developed and managed campaigns consisting of dimensional and flat direct mail, electronic communications and web sites/landing pages. Tracked each campaign’s ROI using QR codes, personalized URLs and business reply cards. Generated 30% response rate in a multi-channel marketing campaign for a national pharmaceutical client. Collaborated with creative director, digital marketing manager, account managers and copywriters. Supervised a team of junior designers.

Digital/Print Designer

Art a La Carte - Newton, IA
June 2007 through June 2011

Extended company’s established brand into collateral material, direct mail, website redesign, display graphics and exhibition design. Principal designer on several key accounts. Gained experience in client interaction and managing project scope, timelines and budgets. Directed marketing efforts that helped a client land a multi-million dollar account with Honda Engines.

Associate Professor of Art

Grand View University — Des Moines, IA
June 2001 through June 2007

Taught courses ranging from Typography and Vector Graphics to Digital Imaging and Advanced Web Design. Served as academic advisor. Participated in self-governance committees. Faculty liaison for student-run Art Club. Organized and guided domestic and international study opportunities. Created syllabuses and course materials as needed. Evaluated student performance through oral critiques and written assessments.

Education

Master of Fine Arts

Drake University

Des Moines, IA
Painting, Drawing and Art History

Bachelor of Arts

Grand View University

Des Moines, IA
Graphic Design, Visual Arts and Philosophy

Portfolio
Athene

Financial services

ImageFirst

Manufacturing

Mid-Iowa Cooperative

Agriculture

Cline Tool

Manufacturing

Iowa Speedway

Entertainment

Alcon

Pharmaceutical

TestimonialS

What colleagues say

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