Sr. Marketing Digital Designer
Athene USA — West Des Moines, IA
September 2014 through October 2022
Leveraged Salesforce Marketing Cloud and Pardot dynamic email platform to create personalized outreach campaign. Increased market share by 4% leading to #1 national ranking in fixed-index annuity sales for two consecutive years. Generated data-driven B2B marketing solutions for internal and external clients.
Senior Web to Print & Front End Developer
CDS Global — Des Moines, IA
October 2012 through September 2014
Created variable multi-channel campaigns using personalized URLs and QR codes to track customer activity and response. Crafted custom interfaces allowing clients to select print templates and adapt content via a database upload function.
Art Director
Relationship Marketing — Des Moines, IA
June 2011 through July 2012
Created, developed and managed campaigns consisting of dimensional and flat direct mail, electronic communications and web sites/landing pages. Tracked each campaign’s ROI using QR codes, personalized URLs and business reply cards. Generated 30% response rate in a multi-channel marketing campaign for a national pharmaceutical client. Collaborated with creative director, digital marketing manager, account managers and copywriters. Supervised a team of junior designers.
Digital/Print Designer
Art a La Carte - Newton, IA
June 2007 through June 2011
Extended company’s established brand into collateral material, direct mail, website redesign, display graphics and exhibition design. Principal designer on several key accounts. Gained experience in client interaction and managing project scope, timelines and budgets. Directed marketing efforts that helped a client land a multi-million dollar account with Honda Engines.
Associate Professor of Art
Grand View University — Des Moines, IA
June 2001 through June 2007
Taught courses ranging from Typography and Vector Graphics to Digital Imaging and Advanced Web Design. Served as academic advisor. Participated in self-governance committees. Faculty liaison for student-run Art Club. Organized and guided domestic and international study opportunities. Created syllabuses and course materials as needed. Evaluated student performance through oral critiques and written assessments.
